Many workers in the U.S. are heading into open enrollment for their benefits. As they do, their employers are trying to help inform those workers on the benefits options available to them.
ADP’s Lisa Lent and Guardian’s Anna Roberts speak on how technology tools are helping to improve the benefits experience.
For more information, visit ADP.com/Benefits
Transcript:
Lisa Lent:
Hi I'm Lisa Lent with ADP. We're here today to talk about H.R.’s three biggest megatrends for open enrollment. And with me is Anna Roberts of Guardian Life. And we're going to break down those three trends right now.
Anna Roberts:
One of our big areas of focus is focusing on those real time connections. For example, might be the plan. So Guardian, when we sell things like disability, life or dental plans, we're able to push those details into ADP, which makes it a lot easier, to open start, open enrollment. So we know sometimes those time frames can be really tight, and we want to make it as easy as possible for the HR teams as well as brokers to kick off that open enrollment process for the employees.
Open enrollment comes quick. People want to make very specific decisions about their benefits. Certainly, one of the most important decisions is do I need life insurance? Do I have the right amount? Am I protecting my family?
One of the things that we've seen is an increase, a 30% increase, actually, in folks that are completing the evidence of insurer ability process when it's integrated. And we're making those real time decisions for them. So why I think that's incredibly important as people put a lot of thought into making those enrollment decisions. And we want to make sure that they get the benefits that they've elected.
Can you talk to me a little bit about some of the trends that you're seeing, both with the use of mobile, but then also the use of decision support during an open enrollment?
Lisa Lent:
Mobile is an absolute megatrend. People expect to do everything mobile. Certainly benefits enrollment is no different. People are on the go. They're looking at their paycheck, the reporting, their time off. Right. Maybe they're marking their vacation days now. They certainly expect right to enroll in their benefits. And we have seen a huge increase in mobile just as a key megatrend that ADP.
We at Guardian are also making a lot of investment in the mobile experience. We've actually seen year over year, about 150% increase in the use of mobile by our by employees, which just really shows that we need to make sure that we're meeting the employees where they are. They use their mobile device. To your point, through, you know, onboarding at a new employer, we want to make sure that we have those robust capabilities for open enrollment.
Anna Roberts:
And one of the things, through Guardian's research that we found is that when employees are satisfied with the enrollment experience, they are three times more confident in the benefits selections that they made. And what's really great for employers is that when employees are happy with that open enrollment experience, they're two times more likely to stay with their employer.
So it's really important, one, to have the mobile capabilities to meet them where they are, but also make those personalized recommendations in the benefits that they're selecting, which decision support we know can help do.
Lisa Lent:
Talk to me about Guardian's insights on wellness.
Anna Roberts:
Yeah, absolutely. Thanks for asking that question. So we know that employees, there's an opportunity to improve employee wellbeing, whether it's financial wellbeing, physical well-being, mental well-being. Through some of our research, we find that employees report that their satisfaction with their own wellbeing is anywhere from 30 to 40%, which I think we can all agree there's an opportunity to improve that.
So we hear from employees that they look to their employers to provide solutions to them for their overall well-being. And so Guardian has invested in creating new products, but also making those products easy to understand and easy to utilize. And one of the most important things is educating them, at the time of open enrollment, about the wellness programs that are available to them, and making it really easy through partners like ADP to enroll in those benefits.
