ADP Ignites Conversation around Changing World of Work with New Brand Campaign: "What Are You #WorkingFor?"
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8504551-adp-rebrand-always-designing-for-people-what-are-you-workingfor/
For 70 years, ADP has reimagined the workplace by designing cutting-edge products, premium services and exceptional experiences that touch millions of people's lives daily. ADP was the first to deliver automation in the HCM space, first in the cloud, first to provide a mobile HCM app and first to create an HCM marketplace. This legacy of innovation and insight into the design of the employee experience inspired ADP's new brand platform, "Always Designing for People," also unveiled today. Representing ADP's new tagline, the brand platform is an expression of what ADP stands for and reinforces its relentless determination to rethink a better, more personalized world at work so everyone can achieve their full potential.
"Our new brand platform marks the next great milestone in the company's evolution," said
"In the year leading up to our 70th anniversary, we took the opportunity to self-reflect and ask ourselves, 'What are we working for?' The clear, underlying truth is that we are always designing for people. We reimagine the world of work by designing products, services, and experiences that people love to use every day. This became the key focus for our rebrand and creative campaign," said
The campaign includes impactful print and out-of-home (OOH) advertising that share the brand's new manifesto with iconic locations at
To elevate the launch and prompt a global conversation about what drives people in the workforce, ADP will introduce the new brand platform to current clients, prospects and partners at South by
To learn more please visit design.adp.com.
About ADP (NASDAQ – ADP)
Designing better ways to work through cutting-edge products, premium services and exceptional experiences that enable people to reach their full potential. HR, Talent, Benefits, Payroll and Compliance informed by data and designed for people. Learn more at ADP.com
ADP, the ADP logo, and Always Designing for People are trademarks of
Copyright © 2019 ADP, LLC. All rights reserved.
Allyce Hackmann, ADP, LLC, Allyce.Hackmann@ADP.com, 201-400-4583